ACATENA protects your brand all the way
ACATENA is a blockchain -IoT based platform that helps wine & spirits brands to:
- protect their products against counterfeit, product diversion and fraud,
- gain access to detailed end-costumer analytics
- improve their financials by boosting the direct-to-consumer channel.
Features
Digital Passport
Tag your produced premium product with a unique identifier to generate an individual, reliable record of your product's future journey.
Tracking & Tracing
Follow each product individually and enable the customer and other licensed actors of the supply chain to read the product's history at any point of time.
Counterfeiting Protection
Make consumers be certain that the product is genuinely produced by you, the brand owner, and sold by licensed partners, through a secure physical-digital seal and tamper proof blockchain technology.
Customer Engagement
Transform each product into a marketing channel and reward consumers for their interactions with the product, the brand and the fine wine & spirits community
Wine & Spirits tokenization
Creates a new disintermediated & tamper proof digital marketplace for fine wine futures. Turn physical assets such as fine wines and rare whiskey into a tradable digital assets, democratizing access to wine /whiskey futures asset class.
Elements
Product Tag
Cost-effective, taylored tag to equip your premium products with a unique "ID".
Consumer App
Free mobile app for consumers to check the history and genuinity of the product and to get rewarded by interacting with the wine & spirits brands.
Partner App
Simple B2B app for licensed supply chain partners.
Brand Owner: Your Dashboard
Actionable dashboard plus an app for the brand manufacturer to take action upon processed data.
Roadmap
MVP
Already done
MVP developed and ongoing pilots launched with 4 wine & spirit brands.
First platform release
Q3 2019
Web app dashboard and analytics for producers
IOS and Android mobile app for consumers
Partnership
Q3 2019
Partnership with key EU wine & spirits associations
Wine futures tokenization
Q2 2020
Premium Spirits tokenization
Q4 2020